+42%
More booked meetings
Northbridge SaaS
Mid-market SaaS, US & UK
Challenge
Northbridge's outbound was running on a list purchased two years earlier. Bounce rates were climbing and SDR time was going to dead contacts instead of conversations.
Solution
We rebuilt their target list against a tightened ICP, verified every contact, and layered our appointment-setting team on top of the new data.
Result
Deliverability rose from 81% to 98%, and booked meetings increased 42% in the first full quarter — without adding internal headcount.
"We replaced two data vendors with one. Deliverability went from 81% to 98% in the first list alone." — Sarah Chen, VP Sales